We wanted to create a French wine brand, using a label design that avoided the traditional cues you might expect - grandiose chateaux, gold and silver crests and of course medieval font type - were all banned! Our design team worked with a blank canvas (une toile vierge) and this colourful paint brush image captured what our buyer had in mind perfectly. A crisp and refreshing white wine with excellent intensity. Notes of white grapefruit and floral hints mingle before a tangy, mouth-watering finish. Crafted exclusively from Rolle in an engaging and modern style.