Majestic
Last September, Majestic finally entered the ‘own brand’ arena, with the launch of a small, but in many cases, perfectly formed selection of their own wines, labeled ‘the Definition Range’. There are currently 12 wines in the range, all priced between £7.99 and £13.99 (when purchased as part of any mixed 6 bottles). Early success of this selection, which exceeded all expectations in terms of sales in the first 5 months, would indicate that the range will expand, with a Pouilly-Fume and a…