The Consumer Choice Awards Winners!

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WinesDirect Consumer Choice Awards 2026 Winners!

You voted, we listened. We are thrilled to announce the results of The WinesDirect Consumer Choice Awards 2026. These are 100% consumer-voted awards, recognising supermarkets, wine merchants, wine clubs and brands for excellence in the wine market.

Thank you everyone who voted this year!

Wine Supermarket of the Year: Gold Award

Find Your Nearest Lidl Store

Lidl is the WinesDirect Consumer Choice Awards 2026 Wine Supermarket of the Year. Achieving the highest score among UK supermarkets, it impressed shoppers with a combination of competitive pricing, quality wines and an excellent range.

Feedback also showed enthusiasm for the polite staff and pleasant store experience, helping Lidl claim the title.

Online Wine Supermarket of the Year: Gold Award

Shop Waitrose Cellar Online

Waitrose Cellar has once again proven why it is such a brilliant place to buy wine online.

In particular, their range was most-loved, featuring an exciting choice of online exclusives and interesting wines at every price point.

Honest prices, great service and exceptional website usability helped them win overall.

Wine Merchant of the Year: Gold Award

Shop Naked Wines

Naked Wines have cultivated a loyal set of members, known as Angels, who made their voices heard this year!

Naked stands apart from traditional wine merchants through its unique model that enables customers to directly support small winemakers.

Extremely high scores for their range, website and customer service won the day!

Wine Club of the Year: Gold Award

Join The Laithwaites Wine Clubs Today

Laithwaites have a strong and varied club/subscription offering, with numerous cases and exploration clubs to join.

We were impressed at the variable take-up, but even more impressed with the ratings that earned them Gold.

Wine quality, flexibility, customisation as well as the learning and exploration factors were all highly rated.

Spirits Specialist of the Year: Gold Award

Buy The Best Spirits Around!

Master of Malt are quite literally the masters! They secured the Gold medal by appealing to both newcomers and seasoned spirits enthusiasts alike.

Whether looking for an every day favourite, an unusual gift or a new bottle to explore,

they were consistently touted as excellent value with an incredible range and easy-to-use website, which ultimately set it apart from the competition.

If you’d like to see who won the Silver Awards for Wine Club, Wine Merchant and Spirits Specialist of the Year, as well as the best Wine and Spirits brands in 2026, just click the button below to read all about our winners!

Read The Full Results

P.S. A huge congratulations are also in order for our survey respondent winners. Frey Smith, Elaine Hull, Ron Hanson, Keith Saunders and Emma Harding all won a £50 Amazon voucher - Cheers!

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