Armand de Brignac is a relatively new brand compared to other great houses as it was created in 2006 by the Cattier family. They produce non vintage Champagne presented in their now famous opaque metallic bottles. The ace of spades is another name for this Champagne as it is represented on the label of each bottle. The brand became famous after appearing in one of Jay-Z's music videos for "Show Me What You Got". Since then, the rapper has been associated with the brand and other celebrities such as Beyoncé have been using the Champagne in their music videos.