The WinesDirect Consumer Choice Awards

WinesDirect Consumer Choice Awards Winner Announced

Results are in for The WinesDirect Consumer Choice Awards 2026

The WinesDirect Consumer Choice Awards are consumer-voted UK wine awards, recognising the supermarkets, wine merchants, wine clubs and brands that have delivered the best experience for UK wine shoppers. Unlike many wine awards that rely on expert panels or industry judges, the WinesDirect Awards are an independent, 100% consumer-voted competition, making them a genuine reflection of customer satisfaction.

Now in their sixth year, the WinesDirect Consumer Choice Awards 2026 attracted an outstanding volume of responses from wine buyers across the UK. Participants were asked to rate the retailers, wine clubs and wine brands they have personally used, providing real recognition across their wine selections, value for money, customer service and overall shopping experience.

Announced in October 2026, the results celebrate the supermarkets, online wine retailers, wine merchants, wine clubs, spirits specialists and wine brands that received the strongest endorsement. Explore the full results below to discover the best-rated wine companies in the UK for 2026.

Wine Retailer Awards

2026 Wine Supermarket of the Year: Lidl

Lidl has won Wine Supermarket of the Year for consistently delivering a strong combination of wine quality, value, range, customer experience and overall shopper satisfaction.

2026 Online Wine Supermarket of the Year: Waitrose Cellar

Waitrose Cellar has once again proven why it is such a brilliant place to buy wine online. In particular, their range, customer service and exceptional website usability helped them take first place as Online Wine Supermarket of the Year.

2026 Wine Merchant of the Year: Naked Wines

Naked Wines have cultivated a loyal set of members who rightly voted it as the Wine Merchant of the Year. With an extremely high score for their range, website and customer service, with value not far behind, they were deserving of the top slot.

2026 Wine Merchant of the Year (Silver): Warehouse Wines

Warehouse Wines are a relative newcomer in the wine world, so to have achieved the Silver Award is testament to how quickly they have grown. As a specialist in value, it is no surprise that they topped the charts for this with high scores across customer service and trust as well.

Wine Club & Subscription Awards

2026 Wine Club of the Year: Laithwaites

Laithwaites have a strong wine club offering, with numerous cases and exploration clubs you can be a part of. The votes across these were resoundingly positive with quality, flexibility and the different subscriptions' ability to help members explore and learn about new wines being of particular note.

2026 Wine Club of the Year (Silver): Naked Wines

Naked Wines' Angels have helped Naked claim their second award this year, with high ratings across quality, value and great potential to learn a lot about the wines you will be drinking.

Wine Awards

2026 Wine Brand of the Year: Yellow Tail

Yellow Tail was chosen as Wine Brand of the Year for good reason. Comments spread across the whole range of wines being "old trusty" and demonstrating exactly what you want from each variety they make. It's been a standout for years and continues to be.

2026 Wine Brand of the Year (Silver): 19 Crimes

Showing off the continued Australian dominance on the market, 19 Crimes has swept into second place. From the distinctive story behind every bottle, funky limited editions, excellent price point and the fact that the whole range is delicious, 19 Crimes is well worth your time.

2026 Sparkling Wine of the Year: Moet & Chandon

It might not come as a surprise that Moet has been chosen as the best sparkling wine this year. Often found at celebrations and events, it is associated inextricably with good times. Its luxury, premium feel and taste won it the crown for Sparkling Wine Brand of the Year.

2026 Sparkling Wine of the Year (Silver): Freixenet

Freixenet was celebrated by respondents for its luxury, glamorous bottles that bring a VIP feel to many an evening whilst managing to taste as good as it looks, and not hurting the bank account. A great go-to bottle of fizz worthy of second place.

Spirits Awards

2026 Spirits Specialist of the Year: Master of Malt

Master of Malt are quite literally the masters! Touted by our survey participants as excellent value with an incredible range and easy-to-use website, they were very deserving of this win.

2026 Spirits Specialist of the Year (Silver): The Whisky Exchange

The Whisky Exchange excel in finding rare gems, collectors items and everyday whiskies and that is exactly why they managed to take the Silver medal. There were also strong indications in their customer service and trust ratings too.

2026 Spirits Brand of the Year: Gordons

Always a mainstay in the drinks cupboard, Gordon's Gin is a classic that has spent the last few years innovating with various flavours that have also won a number of people over to help it win the Gold Award. Affordable, tasty, reliable.

2026 Spirits Brand of the Year (Silver): Whitley Neill

Whitley Neill coming second proves that the gin craze is still alive and well. It was actually most praised for the Whitley Neill Rhubarb & Ginger Gin, whilst its flavoured range as a whole had positive comments too. If you like flavoured gins, which are clearly in vogue, try a Whitley Neill.

Previous Results:

Award	Awarded	Year	Winner	View
Wine Supermarket of the Year	Gold	2026	Lidl
Online Wine Supermarket of the Year	Gold	2026	Waitrose Cellar	View Supermarket
Wine Merchant of the Year	Gold	2026	Naked Wines	View Merchant
Wine Merchant of the Year	Silver	2026	Warehouse Wines	View Merchant
Wine Club of the Year	Gold	2026	Laithwaites	View Wine Club
Wine Club of the Year	Silver	2026	Naked Wines Angels	View Wine Club
Spirits Specialist of the Year	Gold	2026	Master of Malt	View Merchant
Spirits Specialist of the Year	Silver	2026	The Whisky Exchange	View Merchant
Wine Brand of the Year	Gold	2026	Yellow Tail	View Wine Brand
Wine Brand of the Year	Silver	2026	19 Crimes	View Wine Brand
Sparkling Wine Brand of the Year	Gold	2026	Moet & Chandon	View Wine Brand
Sparkling Wine Brand of the Year	Silver	2026	Freixenet	View Wine Brand
Spirits Brand of the Year	Gold	2026	Gordon's Gin	View Spirits Brand
Spirits Brand of the Year	Silver	2026	Whitley Neill	View Spirits Brand
Wine Supermarket of the Year	Gold	2024	Tesco	View Supermarket
Wine Supermarket of the Year	Silver	2024	Sainsbury's	View Supermarket
Wine Merchant of the Year	Gold	2024	Majestic Wine	View Merchant
Wine Merchant of the Year	Silver	2024	Laithwaites	View Merchant
Wine Club of the Year	Gold	2024	Laithwaites Subscriptions	View Wine Club
Wine Club of the Year	Silver	2024	Naked Wines Angels	View Wine Club
Wine Brand of the Year	Gold	2024	Yellow Tail	View Wine Brand
Sparkling Wine Brand of the Year	Gold	2024	Bollinger	View Wine Brand
Wine Brand of the Year	Silver	2024	Oyster Bay	View Wine Brand
Sparkling Wine Brand of the Year	Silver	2024	Veuve Clicquot	View Wine Brand
Wine Supermarket of the Year	Gold	2023	Waitrose Cellar	View Supermarket
Wine Supermarket of the Year	Silver	2023	Morrisons	View Supermarket
Wine Merchant of the Year	Gold	2023	Laithwaites	View Merchant
Wine Merchant of the Year	Silver	2023	Majestic Wine	View Merchant
Wine Brand of the Year	Gold	2023	Cabalie	View Wine Brand
Wine Brand of the Year	Gold	2023	Veuve Clicquot	View Wine Brand
Wine Brand of the Year	Silver	2023	Villa Maria	View Wine Brand
Wine Brand of the Year	Silver	2023	Bollinger	View Wine Brand
Spirits Brand of the Year	Gold	2023	Jack Daniel's	View Spirits Brand
Spirits Brand of the Year	Gold	2023	Hendrick's Gin	View Spirits Brand
Spirits Brand of the Year	Silver	2023	Glenmorangie	View Spirits Brand
Spirits Brand of the Year	Silver	2023	Bombay Sapphire	View Spirits Brand
Wine Supermarket of the Year	Gold	2022	Waitrose Cellar	View Supermarket
Wine Supermarket of the Year	Silver	2022	Aldi
Wine Merchant of the Year	Gold	2022	Majestic Wine	View Merchant
Wine Merchant of the Year	Silver	2022	Laithwaites	View Merchant
Wine Brand of the Year	Gold	2022	Cabalie	View Wine Brand
Wine Brand of the Year	Silver	2022	Oyster Bay	View Wine Brand
Spirits Brand of the Year	Gold	2022	Jack Daniel's	View Spirits Brand
Spirits Brand of the Year	Gold	2022	Bombay Sapphire	View Spirits Brand
Wine Brand of the Year	Gold	2022	Tesco Finest
Spirits Brand of the Year	Silver	2022	Laphroaig	View Spirits Brand
Spirits Brand of the Year	Silver	2022	Tanqueray	View Spirits Brand
Wine Brand of the Year	Silver	2022	Sainsbury's Taste the Difference	View Wine Brand
Wine Supermarket of the Year	Gold	2020	Waitrose Cellar	View Supermarket
Wine Supermarket of the Year	Silver	2020	M&S	View Supermarket
Wine Merchant of the Year	Gold	2020	Laithwaites	View Merchant
Wine Merchant of the Year	Silver	2020	Majestic Wine	View Merchant
Wine Brand of the Year	Gold	2020	Villa Maria	View Wine Brand
Wine Brand of the Year	Gold	2020	Bollinger	View Wine Brand
Wine Brand of the Year	Silver	2020	Oyster Bay	View Wine Brand
Wine Brand of the Year	Silver	2020	Veuve Clicquot	View Wine Brand
Spirits Brand of the Year	Gold	2020	Jack Daniel's	View Spirits Brand
Spirits Brand of the Year	Gold	2020	Gordon's Gin	View Spirits Brand
Spirits Brand of the Year	Silver	2020	Glenfiddich	View Spirits Brand
Spirits Brand of the Year	Silver	2020	Bombay Sapphire	View Spirits Brand
Wine Supermarket of the Year	Gold	2019	Waitrose Cellar	View Supermarket
Wine Supermarket of the Year	Silver	2019	Tesco	View Supermarket
Wine Merchant of the Year	Gold	2019	Laithwaites	View Merchant
Wine Merchant of the Year	Silver	2019	Virgin Wines	View Merchant
Wine Club of the Year	Gold	2019	Laithwaites Subscriptions	View Wine Club
Wine Club of the Year	Silver	2019	Virgin Wines Winebank	View Wine Club
Wine Brand of the Year	Gold	2019	Jacob's Creek	View Wine Brand
Wine Brand of the Year	Silver	2019	Yellow Tail	View Wine Brand
Wine Merchant of the Year	Gold	2017	Majestic Wine	View Merchant
Wine Merchant of the Year	Silver	2017	Laithwaites	View Merchant
Wine Supermarket of the Year	Gold	2017	Waitrose Cellar	View Supermarket
Wine Supermarket of the Year	Silver	2017	Aldi

Check out the full results for each year below and find out exactly why they won and what our members rated highly about them as well as other commended awards.

Award Methodology

The WinesDirect Consumer Choice Awards are decided entirely by customer reviews, not by a judging panel. The awards come down solely to quality customer opinion.

For the Wine Supermarket of the Year, Wine Merchant of the Year, Wine Club of the Year and Website of the Year Awards, we factor in a combined score out of 10 across value, range, shopping experience, customer service, trust and more, to give us a comprehensive and more robust way of finding the winners that reflects broader customer opinion and recognises performance rather than popularity alone. Simply put, this is not a popularity contest.

For Wine Brand of the Year and Spirits Brand of the Year, we ask voters to consider different factors around their favourite and preferred brands. This includes asking which brand they'd choose if cost was no object, which brand they purchase most often and rating its value for money. We then weigh the importance of each answer to find an overall winner.

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