The WinesDirect Consumer Choice Awards 2026

Vote in the WinesDirect Consumer Choice Awards

Now entering its 6th year, the WinesDirect Awards are an independent, 100% consumer-voted competition, setting us apart from award panels headed up with biased judges. This is why consumers and the trade trust us.

These awards have managed to achieve overwhelming responses in a huge number of categories, giving us a robust set of responses to draw conclusive winners in each category.

There are 6 main award categories to be won, with winners revealed this September.

Make sure you have your say if you haven't already, and as a way of saying thank you for voting, you'll be in with a chance to win one of five £50 Amazon vouchers!

Voting is now open and closes 14th September. Don't miss your chance to enter and have your say!

Previous Results:

Check out the full results for each year below and find out exactly why they won and what our members rated highly about them as well as other commended awards.

• 2024 Award Winners
• 2023 Award Winners
• 2022 Award Winners
• 2020 Award Winners
• 2019 Award Winners
• 2017 Award Winners

Award Methodology

As of 2026, The WinesDirect Consumer Choice Awards are decided entirely by customer reviews, not by a judging panel. The awards come down solely to quality customer opinion.

For the Wine Supermarket of the Year, Wine Merchant of the Year, Wine Club of the Year and Website of the Year Awards, we factor in a combined score out of 10 across value, range, shopping experience, customer service, trust and more, to give us a comprehensive and more robust way of finding the winners that reflects broader customer opinion and recognises performance rather than popularity alone. Simply put, this is not a popularity contest.

For Wine Brand of the Year and Spirits Brand of the Year, we ask voters to consider different factors that would sway them towards various brands. This includes, for example, asking which brand they'd choose if cost was no object or which they purchase most often.