Entries for 2027
Wine and spirits awards decided by UK shoppers, not judges. Let the people who buy from you decide if you're the best.
There's no judging panel. Your medal is decided by the wine and spirits drinkers who actually shop with you.
Choose the categories relevant to your business and pay the entry fee.
WinesDirect members and wine lovers rate the retailers, clubs and brands they've personally bought from.
Each award is scored on what matters most for it, from value and service for retailers to wine quality and flexibility for wine clubs.
Gold and Silver winners are revealed in October and can license the official roundel.
The awards are run independently by WinesDirect, a small UK business. Entry fees cover the cost of running the awards, but shopper votes decide every medal, and entering never guarantees one.
Every winner gets a Gold or Silver award and a place on our awards pages. Winners can also add:
Winner's toolkit
Winners can license official artwork to use wherever their customers will see it:
Your badge is created with your award, medal and year once your licence is agreed. We are able to make fully customisable versions to ensure our badges suit your media.
Any wine retailer, wine club, spirits specialist or drinks brand that sells to UK shoppers can enter the categories relevant to them.
We’ll send full entry details and fees when you register your interest.
No. Entering makes you eligible, but shopper votes decide every medal.
Yes. Winners can license the official roundel artwork for use in store, in print and online.
Register your interest below and we'll send you entry details and fees before entries open in April 2027.
Send us a message and we'll be in touch with entry details and fees for the 2027 Awards. It helps to include:
The awards are run independently by WinesDirect, a small UK business. Entering does not guarantee an award. Winners are decided by shopper votes.
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