Page last updated 10th September 2026 by David Andrews
Supermarket Wine Offers: Buy 6, Save 25% September 2026
The Supermarket “Buy 6, Save 25%” wine offers are some of the most popular deals here at WinesDirect, and it's easy to see why. These deals regularly see you save a whole lot more than the standard 25% because the saving is often applied on top of wines already reduced in price. We have seen total savings reach a whopping 70% and up before!
This page tracks all the major supermarket Buy 6 offers, showing you who is currently running the promotion, when they end and their alternative offers when the Buy 6 offer is not on.
Unlike most websites who will just tell you when a deal is on, we will show you the savings and exact cost per bottle, so you don’t have to work out the maths yourself. A quick glance at our wine page will show you all you need to know to browse all your favourite wines at the best price.
Usually, Supermarkets launch their deals around the same time each year (particularly bank holidays) and at the same time as each other. Once one comes out with the deal, the others quickly follow their lead.
Check back regularly for the latest updates and we will tell you all that you need to know about how and where you can get the 25% off six offer at supermarkets.
Which supermarkets have 25% off wine?
Almost every supermarket including Tesco, Sainsbury’s, Morrisons, Waitrose, Asda and Ocado run the “buy 6, save 25%” offer multiple times per year.
Below, find the supermarkets currently running the offer as well as our predictions for when they will next launch the offer. If you don't want to keep checking, sign up to our newsletter below and we will notify you the day they begin!
Which supermarket is currently offering 25% off wine?
Currently Live Buy 6 Wine Offers
| Supermarket |
Live Now? |
Offer |
Offer Ends |
Offer Was Last On |
Next Predicted Date |
More Info |
| Waitrose |
No
|
Buy 6, Save 25% |
- |
1st September |
Late September |
View Offer
|
| Sainsbury's |
No
|
Buy 6, Save 25% |
- |
30th August |
Late September |
View Offer
|
| Tesco |
No
|
Buy 6, Save 25% |
- |
31st August |
Late September |
View Offer
|
| Morrisons |
No
|
Buy 6, Save 25% |
- |
30th August |
Late September |
View Offer
|
| Ocado |
No
|
Buy 6, Save 25% |
- |
9th September |
October |
View Offer
|
| Asda |
No
|
Buy 6, Save 25% |
- |
29 Jun 2026 |
Mid September |
View Offer
|
| Warehouse Wines |
Yes
|
Buy 6, Save 35% |
Ongoing |
Live Now |
Live Now |
View Offer
|
Waitrose Buy 6, Save 25%
Waitrose Wine Offers
When does it end?
September 1, 2026
Waitrose’s Buy 6, Save 25% offer is live now.
Waitrose Wine Offers
Offer was last on:
September 1st, 2026
Waitrose’s next buy 6, save 25% offer is predicted to be live at the end of September.
Shop Waitrose Wine Offers!
Sainsbury’s Buy 6, Save 25%
Sainsbury's Wine Offers
When does it end?
August 30, 2026
Sainsbury's Buy 6, Save 25% offer is live now.
Sainsbury's Wine Offers
Offer was last on:
Aug 30, 2026
Sainsbury's next buy 6, save 25% offer is predicted to be live at the end of September.
Shop Sainsbury’s Wine Offers!
Tesco Buy 6, Save 25%
Tesco Wine Offers
When does it end?
August 31, 2026
Tesco's Buy 6, Save 25% offer is live now.
Tesco Wine Offers
Offer was last on:
August 31, 2026
Tesco's next buy 6, save 25% offer is predicted to be live at the end of September.
Shop Tesco Wine Offers!
Warehouse Wines Buy 6, Save 35%
Warehouse Wines Offers
When does it end?
Maybe Never!
Warehouse Wines Buy 6, Save 35% offer is live now for new customers.
Shop Warehouse Wines Wine Offers!
Morrisons Buy 6, Save 25%
Morrisons Wine Offers
When does it end?
August 30, 2026
Morrisons' Buy 6, Save 25% offer is live now.
Morrisons Wine Offers
Offer was last on:
Aug 31, 2026
Morrisons' next buy 6, save 25% offer is predicted to be live in late September.
Shop Morrisons Wine Offers!
Ocado Buy 6, Save 25%
Ocado Wine Offers
When does it end?
September 8, 2026
Ocado's Buy 6, Save 25% offer is live now.
Ocado Wine Offers
Offer was last on:
September 9, 2026
Ocado's next buy 6, save 25% offer is predicted to be live in late October.
Shop Ocado Wine Offers!
Asda Buy 6, Save 25%
Asda Wine Offers
When does it end?
July 19, 2026
Asda's Buy 6, Save 25% offer is live now.
Asda Wine Offers
Offer was last on:
June 29, 2026
Asda's next buy 6, save 25% offer is predicted to be live in late August.
Shop Asda Wine Offers!
Historical Supermarket Wine Offer Timeline
The chart below shows when major UK supermarkets have previously run their Buy 6, Save 25% wine offers.
Hover over any purple bar to view the exact promotion dates.
Supermarket
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
May 26
Jun 26
Jul 26
Week commencing
23 Jun
30 Jun
07 Jul
14 Jul
21 Jul
28 Jul
04 Aug
11 Aug
18 Aug
25 Aug
01 Sep
08 Sep
15 Sep
22 Sep
29 Sep
06 Oct
13 Oct
20 Oct
27 Oct
03 Nov
10 Nov
17 Nov
24 Nov
01 Dec
08 Dec
15 Dec
22 Dec
29 Dec
05 Jan
12 Jan
19 Jan
26 Jan
02 Feb
09 Feb
16 Feb
23 Feb
02 Mar
09 Mar
16 Mar
23 Mar
30 Mar
06 Apr
13 Apr
20 Apr
27 Apr
04 May
11 May
18 May
25 May
01 Jun
08 Jun
15 Jun
22 Jun
29 Jun
06 Jul
13 Jul
20 Jul
Timeline shows weeks commencing Monday. A purple block means the supermarket had an active wine offer during that week.
Frequently Asked Questions
How long is the 25% off wine for?
Most supermarket "Buy 6, Save 25% offers last around a week or sometimes less. However, during peak times such as Christmas and Easter, this offer will run for at least two weeks. We've even seen them run for a whole month in the more recent Christmas periods.
How often do supermarkets run Buy 6 Save 25% wine promotions?
Major UK supermarkets like to run the "buy 6, save 25%" wine offer regularly, at least once a month. Tesco, Sainsburys and Morrisons run it most often, with Ocado, Asda and Waitrose going live every 3-4 months.
When is the next Buy 6 Save 25% wine offer?
You can see my predictions on our table at the top of the page. The next offer is predicted to be live by 24th August in time for the bank holiday.
Can I mix and match bottles in a Buy 6 Save 25% wine offer?
Yes you can mix and match across wine, Champagne, sparkling and even dessert and fortified wines to qualify for the 6-bottle minimum required for your discount. There are exclusions on what you can buy, based on bottle size and min/max price, but the offer includes the vast majority of the range.
How much can I save with a Buy 6 Save 25% wine offer?
The Buy 6 Save 25% wine offer gets you savings way above 25%. This is because the 25% off applies to wines already on price drop, so you essentially stack savings. We regularly see big brands over 50% off, and have seen bottles reach over 70% off before. This easily makes it the biggest supermarket wine discount you will find.
Do all wines qualify for Buy 6 Save 25% promotions?
No, there are exclusions based on bottle size (mini and magnum formats) and minimum and maximum prices. For example, Sainsbury's excludes wines under £6 in England (£7 in Scotland and Wales) and all bottles below 200ml.
Can I use Buy 6 Save 25% offers online?
Yes, this offer is most frequently available online. You can find it in store, but it is not at every single store, menaing you run the risk of going to a shop without the offer on.
How we track the Buy 6, Save 25% Supermarket Offers
I, David Andrews, physically check every single supermarket on a daily basis to make sure this page brings you the most up-to-date information possible. We also work closely with a number of them and have forewarning when the offers are coming.
Where we don't know, we are able to predict thanks to our Historical Supermarket Wine Offer Timeline chart. Supermarkets are consistent with their promo launches and so this is a strong guide.
David's Supermarket Wine Offer Tips
Each retailer has slightly different Ts&Cs, bottle limits, minimum wine prices, exclusions and loyalty card requirements*. Below is a quick breakdown of how each supermarket typically runs these promos and some of our top tips for what to look out for.
Morrisons Wine Offer Tips
- Typical duration: Between 1-2 weeks
- Bottle limit: Most often between 6 to 36 bottles per customer. Must be bought in multiples of 6.
- Card needed: Morrisons More card
- Includes: Red, white, rosé, Prosecco and Champagne - almost everything
- Excludes: Bottles under £6 in England and under £7 in Wales.
David's Top tip: This is a great chance to try Morrisons’ ‘The Best’ Range at an extremely good price. For lovers of Charles De Villers, Veuve Devanlay, Gallo, Lindemans, Hardy's and similar wines, Morrisons often has the very best prices.
Morrisons Wine Offers
Sainsbury’s Wine Offer Tips
- Typical duration: Often 5-7 days
- Bottle limit: You may purchase up to a maximum of 36 bottles on the offer
- Card needed: Sainsbury's Nectar Card
- Includes: Choose from red, white, rose, Prosecco and Champagne.
- Excludes: Bottles under £6 in England and under £7 in Wales, all bottles 200ml and under, all Sainsbury’s house wine, all fortified wine, boxed wine and gift sets.
David's Top tip: Champagne drops to incredible prices on the Sainsbury's offer, with some often below £10 when using our new customer voucher! If you love Laurent Perrier, Lanson, Nyetimber, Whispering Angel, Villa Maria, Catena and similar brands, Sainsbury's is usually a great bet.
Sainsburys Wine Offers
Tesco Wine Offer Tips
- Typical duration: Usually runs for a week at a time
- Bottle limit: Can buy up to 36 bottles
- Card needed: Tesco ClubCard
- Includes: Again, they have an excellent selection of all your favourite reds, whites, roses, Prosecco and Champagne.
- Excludes: The offer excludes bottles under 200ml, Wine Route bottles, boxed wine and fortified wine. Minimum pricing rules apply in Wales (bottles over £7) and England/Northern Ireland (bottles over £6).
David's Top tip: Tesco have very good Champagne prices to look out for, across major brands and their own label. Brands such as Oyster Bay, 19 Crimes, Jam Shed, Taittinger, Chapel Down and Freixenet are often best priced at Tesco.
Tesco Wine Offers
Ocado Wine Offer Tips
- Typical duration: It occurs less frequently but it runs for two weeks or more when it is live
- Bottle limit: You may buy up to 18 bottles in the deal
- Card needed: None
- Includes: They have a wide range of red, white, rose, Prosecco and Champagne.
- Excludes: The offer excludes bottles under £5 in England and under £7 in Wales.
David's Top tip: Their selection of M&S wines are the best to buy on this offer. You'll also find the best prices on Calvet, Black Tower, Kumala and Graham Norton wines during the buy 6 sale.
Ocado Wine Offers
Waitrose Cellar Wine Offer Tips
- Typical duration: Between 1-2 weeks at a time
- Bottle limit: None
- Card needed: None
- Includes: This is one of our favourites, simply for the superior selection of wines they have on offer. They have all the usual styles but from premium producers and better quality.
- Excludes: Individual bottles must be priced at £6 or over. Excludes bottles priced £100 or over and boxed wines
David's Top tip: Their English Sparkling range and selection of unique grapes is incredible! Waitrose is the place to go to for great brands such as Louis Roederer, Chateau Musar, The Chocolate Block, Graham Beck, Penfolds, Rustenberg and McGuigan during their buy 6 sale.
Waitrose Wine Offers
Asda Wine Offer Tips
- Typical duration: The Asda “Buy 6” offer is generally 1-2 weeks long.
- Bottle limit: None
- Card needed: None
- Includes: Their selection of red, white, rose and sparkling wines are often very well priced, especially in this offer.
- Excludes: This offer generally excludes wines under £6, fortified and gift sets.
David's Top tip: Asda are a great place to get France’s favourite Champagne, Nicolas Feuillatte on this offer. Lovers of brands like Henri Cachet, ASDA Extra Special, Cellier des Dauphins, Frozen Lily and Voga will find the best prices at Asda.
Asda Wine Offers
Amazon Wine Offer Tips
Non supermarkets also mimic this offer. Amazon tend to coincide their deal when supermarkets go live, though their prices are not as good as they used to be.
- Typical duration: Offer length varies around 3 days during Prime day promotions, to up to two weeks at peak periods.
- Bottle limit: None
- Card needed: None
- Includes: They often run multiple versions of this offer, so you have to do some digging as to which bottles are applicable in multiples of 6.
- Excludes: Varies
David's Top tip: Amazon change prices and eligible items daily so check back on our Amazon page regularly during the offer. They also have a great selection of vouchers on individual wines that you can use alongside the offer.
Amazon Wine Offers
Majestic Wine Offer Tips
Majestic is another non-supermarket that runs the equivalent of this supermarket offer. They have the mix six, which can get you up to 25% off all their wines when you mix and match. It's great if you're looking for more unique and exclusive wines at a discount.
- Typical duration: Majestic always have the mix six offer on all of their wines and Champagnes, allowing you to save 10% or more off each bottle, often going up to 50% on selected wines.
- Bottle limit: None
- Card needed: None
- Includes: Every single wine. Just check our page to find the best discounts easily.
- Excludes: Spirits and Beers
David's Top tip: Always check their homepage offers to find out where the best mix six savings are! Majestic have popularised great wines like Porta 6, The Guv'nor and The Ned and are a great place to find offers on these big hits.
Majestic Wine Offers
Which supermarket usually has the best wine offer?
My experience scanning these offers on a daily basis and utilising WinesDirect's price comparison features tells me that Tesco and Sainsbury's provide the strongest discounts on big brands such as Oyster Bay, Villa Maria, Mucho Mas and various Champagnes like Bollinger or Taittinger. They tend to switch between who has the best price for which brand on an offer to offer basis.
If you are looking for great discounts on more premium wines at £18 and above, Waitrose Cellar is exceptional. They also have a brilliant selection of English Wines that come down by 25%.
Which supermarket runs Buy 6 Save 25% offers most often?
The most frequent to run this offer are Sainsburys and Tesco of the major UK supermarkets. Morrisons comes close behind. Asda and Waitrose are less frequent but still every 1-2 months. You'll find that Ocado saves it up for key occassion around major bank holidays and Christmas.
Make sure that you combine loyalty cards such as Clubcard or Nectar with Buy 6 Save 25% offers
Usually without these connected to your online account or scanned in store, the discount won't apply. Supermarkets use the Buy 6 offer as a way of driving loyalty, and so you need to use your loyalty card to qualify for the discounts.
*Please note, these offers are often not available in Scotland, while Wales has minimum prices per unit of alcohol, so the offer may be slightly different.