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Top Reasons To Join Naked Wines

Naked Wines are best known for their pioneering lead on a business model that most importantly benefits the winemakers themselves. The model acts as a sort of investment, allowing their members, known as Angels, to invest a small fee each month into their accounts that can be used on the next order. This both allows customers to save up for their next wine top-up and allows Naked to immediately invest in their winemakers.

By bringing their customers closer to independent winemakers like this, everyone benefits. It’s a no-brainer.

So, below are our top 5 reasons why you should shop with Naked. It's time to stop wasting time looking at a confusing mixture of mediocre wines with fancy labels on the shelves and begin really understanding what wines you like and why.



  1. The Angel Benefits
  2. The whole idea of the Angel’s membership cuts out the middlemen of the wine industry. This results in fairer prices for both the consumer and the winemakers, meaning that you are paying less for better wine. Up to 33% less than typical retail prices in fact! And, by not short-changing the winemakers, you are giving them the opportunity to direct more money towards experimenting with new blends, varieties and winemaking techniques. Many of Naked’s bestsellers are direct results of this, proving how well this model works.

    There are over 700,000 members worldwide who really believe in this. They have access to the winemakers’ stories and share feedback directly with them about their wines. It’s a community built on trust and collaboration that is well-worth joining if you are passionate about authentic wines. Ignore those faceless supermarket big brands, support small instead.

    There are a host of other benefits too. Check out our Naked Wines Angels page for more information about it and how to sign up.


  3. Great Wine!
  4. Needless to say, the result of investing in passionate winemakers results in great wine. They recently won 85 medals for their wines across some of the biggest competitions like Decanter and IWSC. Check out our blog here for some of our favourites.

    Plus, thanks to the interactions of the community and winemakers, you can read thousands of rave reviews on the wines that take your fancy and get a proper feel for it. No more hoping for the best!


  5. No Guesswork
  6. Too often wine ranges can come across as intimidating, leading to consumers picking something they don’t want, or being stuck with an unexciting go-to. Naked don’t want it to be a guessing game with these predictable results!

    They have a clever colour system to profile their wines between styles like Big Reds, Smooth Reds, Crispy Whites, Rich Whites and more. This makes it easy to identify the type of wines you’ll like straight away and give you some new recommendations in this style too. It saves you time and lets you confidently explore the world of wine. Make your wine shopping a whole lot less stressful and a whole lot more convenient!


  7. Risk Free
  8. On the off chance you don’t quite get a wine that floats your boat, there’s nothing to worry about as they’ll refund credit for any wine you don’t enjoy. That’s how confident they are in their quality.

    Plus, if you do decide that being an Angel isn’t for you, you can cancel any time and spend the money left in your account. There’s no tie-in or risk of losing your “investment”, just freedom to save and buy good wine.


  9. Flexibility
  10. Angels are fully in control of their wine orders. You can order whatever you want whenever you want without the worry of paying for a subscription case you didn’t actually need. You can also adjust the amount you pay into your account each month, adding more or less as you see fit.

    And, as we’ve already pointed out, you can cancel anytime you like and use your leftover cash.


The simple strapline "Wine tastes better Naked” should seem pretty fitting to you now. It’s a way of uniting wine lovers with winemakers to create a fairer way of enjoying genuinely good wine. Make sure to claim our exclusive Naked Wines Voucher before you go!

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David Andrews, DipWSET

David Andrews, DipWSET

David brings great enthusiasm to the wine industry, starting with Majestic Wine in 2019 and now joining us at Winesdirect in 2023. He has completed his WSET Diploma qualification and looking forward to share his expert knowledge and tidbits of the wine world.

As an industry enthusiast and expert, David also writes a regular blog on instagram. Check it out here @oinosattheoikos

Read more articles by: David Andrews


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